Photographer Sejkko , who is currently living in Portugal , went to a different place to look for his own country’s lodge. The photographer said that he had felt that his family was a place containing complex emotions since childhood. There were geographical, cultural backgrounds, and the personality of the occupants. These characteristic houses were their dream homes for the owners.

The photographer took a photo with his mobile phone, and he corrected the color palette (as well as retouching the phone), but the houses were indeed built in that place and did not repair other houses.

Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate.

At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.

Print advertisement created by By Interactive Brands Agency, Portugal for Vanguard Properties, within the category: Professional Services.