Reebok Originals re released an 80s track shoe in summer 18. For the release of the shoe the studio was commissioned to work on a poster and gif campaign that was used across the UK in all Size shoe stores. The posters were featured at till points and the gifs were incorporated on screens throughout the retail units. The posters are all influenced by the theme of the running track, incorporating the colours and lines usually associated with tracks. The typography was drawn to feel playful and incorporate a sense of movement.

Agency: 6P Advertising and Marketing

Customer Service: Marilia Blanco

Creative Director: Karin Rossi

Art director: Breno de Jesus

Editor: Larissa Dinamarco

RTV: Jamille Bittar

Director of photography: Bruno Maffei

Director of Photography: Thiago Coghi

Editor and Colorist: Marcos Rigobello

Production: Equipe Crossmídia Island

Audio: Berimbau Studio

Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw all details of creating the film, including post-production color grading.

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